Our Take
Lena is an 18-inch fashion doll from Our Generation, a brand designed to compete directly with American Girl at a more accessible price point. She comes with a small selection of accessories and is aimed at children aged three and up. The range emphasises imaginative play and a broad catalogue of separately sold clothing and accessories.
Key Features
18-inch (approximately 46 cm) soft-bodied doll with a poseable vinyl head, arms, and legs
Rooted hair styled in a dark brunette bob, suitable for gentle brushing and restyling
Eyes that open and close when the doll is tilted
Dressed in a ready-to-wear outfit included in the box
Comes with a small accessory set (typically includes items such as a book or hobby-themed props, depending on variant)
Compatible with the full Our Generation clothing and accessory range, which is widely stocked in UK retailers
Our Verdict
A solid choice for families wanting an 18-inch doll without American Girl prices, particularly if you plan to build up the wardrobe and accessories gradually. Less suited to children who want a richly equipped set straight from the box, or those who will compare it closely alongside a premium doll they already own.