Our Take
The Our Generation Ruby is an 18-inch fashion doll aimed at children aged 3 and up, designed as a more affordable alternative to American Girl. Ruby comes with doll, dress, belt, cardigan, undies, headband, and shoes. She sits firmly in the mid-range dolls market, offering reasonable quality without the premium price tag of top-tier rivals.
Key Features
18-inch (45.7 cm) hard-bodied doll with soft-touch vinyl head and limbs
Rooted hair designed to be brushed, styled and played with repeatedly
Poseable limbs allowing basic seated and standing positions
Scaled to accept American Girl doll clothing and most 18-inch doll accessories
Eyes are painted rather than sleep eyes (do not open and close)
Clothing is removable and compatible with the wider Our Generation accessory range
Our Verdict
A solid choice for parents wanting an 18-inch doll without American Girl pricing, particularly if the child enjoys story-led play. Less suitable for children who expect interactive features or premium finishing, or for those already invested in a doll brand with an incompatible scale.